Branding
Dedova
Authentic heritage, thoughtfully translated into a premium spirit identity built on memory, craft and place.
Project overview
„Dedova“ is an authentic rakija born in the fertile heart of Mačva, in the village of Glušci. Its roots are tied to Ded Slobodan Graovac, a keeper of family tradition, who crafted each drop with care and love, using oak barrels and old handwritten notes discovered in the attic.
Today, his grandson Petar Martinović continues that story, refining the distillation process while preserving the family recipe and inherited legacy. “Dedova” rakija became more than a drink — it is a symbol of tradition, emotion and gratitude to nature.
Scope
- • Brand Identity
- • Packaging Design
- • Label System
- • Promotional Direction