Branding
DEDOVA Rakija — Logo Design
A heritage-driven identity that translates family tradition into a clear and premium visual language.
Project overview
„Dedova“ is an authentic rakija from the heart of Mačva, created in the village of Glušci and rooted in the rich family heritage of the Graovac family. Its origins are linked to Ded Slobodan, who shaped each drop with love and care, following the handwritten notes of his ancestors and using oak barrels from the local forests.
Today, his grandson Petar Martinović continues the tradition and preserves the original recipe, with a clear vision for “Dedova” rakija to be recognized for its quality and authenticity.
Scope
- • Brand Identity
- • Logo Design
- • Heritage Branding
- • Visual Storytelling