About
15 years of turning
ideas into things.
Freelance web & graphic designer based in Šabac, Serbia — with a practical, hands-on approach to brand and digital work.
Hi, I'm Kipić Dušan.
I'm a multi-disciplinary designer with a background in logo design, web design, app interfaces and graphic design — more than 15 years of it. I'm the founder of 2SD Design, an independent studio based in Šabac, Serbia, where I've delivered projects for clients both local and international.
Design, for me, sits at the intersection of clarity and character: a website has to work before it can look good, and a logo has to survive being small, black-and-white, and stitched onto a t-shirt before it can be considered finished. I care about both ends of that spectrum — the engineering and the art.
When I'm not at the studio, I keep exploring ideas. You can find that side of the work on my Instagram, @kipic.design — visual experiments done purely because I enjoy them, no brief required.
Background
How the studio got here.
Early years — logo & print
Started out designing logos, posters and print collateral for local businesses in Šabac.
Web design & UI/UX
Expanded into building and designing full websites — from WordPress builds to custom UI/UX for apps.
Founding 2SD Design
Launched 2SD Design, an independent studio delivering branding and web projects to clients across Europe and the US.
Creative work & ongoing client work
Continuing client work in web and graphic design, alongside personal visual projects — identity studies, editorial and more.
Tools & Craft
What's on the desk.
A working kit built for both screen and print — design tools, code, and a sketchbook that never quite closes.